Artistic or creative capitalism transestetic, which is
characterized by the growing importance of sensitivity and design process for a
systematic work of stylization of goods and commercial places, the widespread
integration of art, the look and affect in the consumer markets universe,
create a chaotic economic world landscape stylizing the universe everyday.
With the artistic capitalism combines a novel form of
economy, society and art in history. There is no society that does not involve,
in one way or another, work in styling or "artialization" of the
world, what distinguishes a time or a society, to make the humanization and
socialization of the senses and tastes.
This anthropological and trans-historical dimension of
aesthetic activity always appears in different forms and extremely social
structures. To highlight what is specific stylization of the hypermodern world,
Gilles Lipovetsky and Jean Serroy, adopted a panoramic view, the view over the
long term, outlining the extreme constitutive logic of the great historic
models of the relationship between art and the social. In this regard, we
highlight four great "pure" models who organized, throughout history,
the timeless styling process in the world: the ritual artialization, the
aristocratic aestheticization, the modern world and the aestheticization
transestétic age.
