Acknowledge the contribution of the artistic
capitalism as well as its failures is the goal of this book of Gilles
Lipovetsky and Jean Serroy.
The purpose of this book is theoretical, opens,
however, a large approximation of the empirical facts related to the aesthetic
market space. Instead of arresting a purely conceptual or theoretical
reading-engage deliberately to support the thesis advanced through descriptive
analysis of multiple areas of hypermodern aesthetic. Insofar as the order of
the artistic capitalism infiltrates in all sectors related to consumer world,
it would be necessary to show the coherence of the system and its operation
focusing as close as possible the diversity of creative and imaginative, and
organizational realities individual. Hence the intersections between
macroscopic and microscopic, the "abstract" and "concrete",
theoretical and descriptive, but also between long-term and contemporary.
Favoring only the profitability and the kingdom of
money, capitalism emerges as a juggernaut that respects no tradition or worship
any higher principle, whether ethical, cultural or ecological. System driven by
an imperative of profit, has no other aim than itself, the liberal economy
presents a nihilistic aspect whose consequences are not only unemployment and
job insecurity, social inequality and human dramas, but also the disappearance
of harmonious life forms, the fading charm and pleasure of social life. Wealth
of the world, impoverished existence; triumph of capital, liquidation of
manners; great power of finance, proletarianization of lifestyles.
Capitalism thus appears as a system incompatible with
a worthy aesthetic life of that name, with the harmony, with beauty, with a
good life.
